For our next project, We are assigned to create a marketing campaign for a new band. Before this, each group was assigned a type of music genre to reaserch on. Our group was sub-rock. Each group member researched different types of band in said genre. I picked boygenius and BLINK-182.
For both artists, I find out how they came to be, how they promote music, how they distribute the music to their audeince, and how each band contributes to the media. Both bands were under the same music label company, Interscope Records, so the artists have huge popularity in the music industry. We also researched on how the difference between non digital and digital marketing and distributing help the bands music get to their audience.
After our research on each band, now had market a band with the same genre of music. Each group was assigned to create a way on marketing the band, how to distribute the bands music and to create a music video on the band.
My groups plan is to create a band that symbolizes true emotion rather than only talking about whats in the media. So, throughout the course of this project, we plan to figure out how our new band will market and distribute their music, how their audience perceives them, and how the band actually acts. Answering the question, Who is the band really?
